Relaxed users spend more time browsing
Good use of color and plenty of whitespace provide a better user experience. The three-color rule is always a good one to follow. But if you really want to go bold and have tons of color, make sure you have plenty of white space on your site. Not only will white space balance things out, it will provide a soothing sense for your viewer.
Responsiveness demands it
User more icons, reduce all that clutter and use fewer words. This is good philosophy for a number of reasons, but with the need for sites to be responsive, fewer words creates a cleaner design on small screens and devices. With over 64% of Americans owning a smartphone, you can’t afford to have a site that is overly cluttered.
You don’t want users to feel frustrated
Use clean, easy to read fonts that are web-friendly. Use an easy-to-read size and There are so many choices for web-friendly fonts, there just isn’t an excuse to not use them. Serif fonts are always a good bet, but that can get boring at times. Serif fonts can work equally well when used correctly. Ratio Modern is a good font that was created in the 1920s. I like this font because it is a good transition between modern and classic.
Susan Sullivan
Susan lives in the Dallas/Fort Worth Metroplex area with her husband and children. She is an avid distance runner, environmentalist, part-time beekeeper, chicken farmer and amateur photographer.