Posts by Amy Masson
How to optimize forms for political websites
The forms you put on your political campaign website aren’t just for filling out. They are a valuable marketing tool that you should be using to create more effective campaigns. Learn more about how to get more bang for your buck with your online forms.
Read MoreA Guide to Your Political Campaign Website
It’s time once again for me to write about political campaign websites. Learn about some “invisible” but important components that you should be setting up to make your website more successful.
Read MoreHow to Measure SEO Success: Key Metrics and Tools for Analysis
Want to know if your SEO is working? You have to set measurable goals and track those metrics. Today I break down what you should be looking for and how to track it.
Read MoreSEO is Not Just One Thing: How the Small SEO Tasks Create Big Results
There’s no one-stop shop for SEO. SEO success can’t be found in one single tactic, but in the cumulative effort of all the things you do.
Read MoreLocal SEO for Small Businesses: Secrets to Dominate Your Town
Local businesses should be focusing on local SEO. You don’t need to rank #1 across the country if you only serve a few cities. Find out the tricks to making your website win with localized SEO.
Read MoreThe Ultimate WordPress Security Checklist for Pre-Launch
If it’s time to launch a new website, consider a pre-launch website to make sure that your WordPress site stays secure. There’s nothing less fun than cleaning up a hacked site.
Read MoreIs WordPress Secure? WordPress Security Myths Debunked
Wondering if WordPress is secure? Heard rumors that it isn’t? Today I explore some common myths about WordPress security and help you make sure your site is safe.
Read MoreWhat plugins do I need to add extra features to my website?
Wanting to expand your website with additional features? Here are some great plugins to add events, downloads, and create a membership portal on your website.
Read More5 Most Important WordPress Plugins Every Business Website Needs (and Why!)
If you have a WordPress website for your business, you probably have or need some plugins. Here are some of the ones I find useful for most business websites.
Read MoreGoogle Analytics showing a ton of visits from Poland?
Get a sudden uptick in traffic to your website from Poland? I explain why you may have seen that recently and what you can do about it.
Read MoreStock vs. Professional Photography: Weighing the Options for Your Website
Should you hire a professional photographer or go with stock photos for your business website? Learn more about the options in today’s post.
Read MoreMobile SEO Tips for Your Website
Mobile friendliness matters (a lot) when it comes to SEO. Learn some tips to make sure your website is performing.
Read MoreThings you should know about your website’s mobile design for the best mobile experience.
The user-experience for your mobile visitors is really important. Find out what you should do to make your website’s mobile experience top notch.
Read MoreConversion Killers: 5 Common Mobile Design Mistakes That Cost You Customers
Your website needs to be a seamless experience for visitors on smartphones and tablets. Even the most beautiful website can hemorrhage potential customers if it suffers from common mobile design mistakes. Learn more about what you might be doing wrong and how to fix it.
Read MoreHow to choose the best email host for your professional email
Choosing an email hosting platform for your professional email is an important decision, because it can be a pain to change if you don’t like it. Here are some considerations when choosing email hosts.
Read MoreWeb Design Flaws Sabotaging Your Ads ROI
Getting a lot of clicks on your ads but conversions are lacking? It could be your website. Don’t waste those clicks. Find out how your website could be affecting your ad campaign.
Read MoreHow to Advertise on Google Ads to Grow your Brick-and-Mortar Businesses
SEO is a great way to create sustainable traffic to your site, but it takes time. Want to get traffic to your site today? You may need to consider Google Ads. Learn more about how Google Ads can drive traffic to your business today.
Read MoreUnderstanding Vector Logos: Your Brand’s Scalable Identity
When commissioning a new logo, it’s important that you get a vector logo because it’s scalable and versatile. Read more about what’s involved in vector logo design.
Read MoreSigns You Need a Logo Refresh (and How to Do It Right)
Changing your logo can be a big deal – it go super well or be a huge disaster. Here are some signs it’s time for a refresh and how to implement it.
Read MoreCommon Logo Design Mistakes (and How to Avoid Them!)
Your logo is often the first impression your brand makes on the world. Learn about common mistakes made when developing logos and how to avoid them.
Read MoreConnecting your website to your newsletter manager or CRM
There are lots of ways to add an email subscribe box onto your website. I outline the three basic ways, and provide resources for how to integrate for a variety of options.
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