Posts by Susan Sullivan
How to achieve a professional website or blog
You may have just started a website or blog or maybe you’ve been at it for years, either way, you want your site to look professional. Your viewers will most likely become return viewers if they trust your blog and it looks professional and not like it was piled together in a matter of minutes. Here are a few…
Read MoreDo you need business cards to match your website?
We know that your business appearance is more than just your website. Sumy Designs can do more than make you a fabulous new website, we can create almost all of your print needs as well, including business cards. We will create the prefect design to coordinate with your website and have your business cards shipped directly to you. The process couldn’t be…
Read MoreWeb Design Trends for 2016
2015 was a great year for advancements in web design. We saw trends such as bold and new typography usage, subtle animations, more podcasts and videos, personalized illustrations and mandatory responsiveness. I don’t think we will see too many major changes in web design in 2016, but I do expect to see the current trends expanding.…
Read MoreDesigning with monochromatic colors
Monochromatic color schemes are colors palettes based on one single color by adding or subtracting shades and tones of the same color to achieve the desired look. These types of palettes are often used to create focus and attract attention to a design. Monochromatic color schemes can useful for web designs for a variety of…
Read MoreMaking the most of bad photos in your design
Every designer prefers to work with professional, high-quality photographs, but that isn’t always an option, so we designers work with the photos our clients provide. Often the photos are poor quality or of bad composition, and sometimes they are both. Below are a few photo examples that a customer might send for a design and suggestions on ways to enhance and combine them to create a more…
Read MoreTrade show exhibit design
We offer more than just web design and development, we offer a wide variety of print and marketing services as well. We were pleased to receive these photos from long-time client, Mega International, of the trade show booth panels we designed for them. Attached are the pictures [of our trade show exhibit.] Everything turned out…
Read MoreDesigning with analogous colors
If used effectively, color is a powerful tool in design. Color can do many things, it can set a mood, add excitement or highlight areas of a design that need attention. Using a variety of shades and tones of one color from the color wheel will add even more impact. Using these types of colors in…
Read MoreWhy and how blogging works
We have seen it happen with our customers and Sumy Designs is living proof, if you blog regularly your website will escalate within the ranks of Google. If you are faithful, you will eventually find your way to that ever-coveted first page of a keyword search. It won’t happen over night, but blogging works and…
Read More3 reasons why you should have a multi-language website
1) You’ll reach a larger audience Multi-language websites are fantastic marketing tools. Being able to communicate to larger audiences will increase traffic and build relationships with new audiences. This is especially true if you have an e-commerce store, the more consumers you can reach, the more products you can potentially sell. 2) Because your competitors probably don’t…
Read More3 easy ways to spice up your website
There is no doubt that your website is the largest advertising vehicle for your audience. If you feel your website is in need of little pizzaz to spice things up, here are three easy ways you can create some online appeal without having to build an entire new site. Add a video This concept is…
Read More5 ways to add to fonts to your social media images
1) Use mixed fonts such as a brush font and a serif font to create motion. 2) Mix bright colors to create vibrant impact in a photo. 3) Use handwritten fonts to create a feeling of innocence 4) Outline hard to read fonts with a contrasting color 5) Use bold fonts that stand out against texture
Read More3 reasons why less should still be more in web design
Relaxed users spend more time browsing Good use of color and plenty of whitespace provide a better user experience. The three-color rule is always a good one to follow. But if you really want to go bold and have tons of color, make sure you have plenty of white space on your site. Not only…
Read MoreGet more blog followers: 4 easy ways
1) Write searchable posts This means you will need to know a little about search engine optimization, or SEO. You can search Google about blog SEO, and find tons of information. But if you want help, there are many WordPress plugins about there than assist you. Yoast is one we like here at Sumy Designs.…
Read MoreFive simple ways to create sexy headlines
If you talk to enough writers, you will know that headlines are what sell your article. You could have written the best piece of your life, but know one will know how amazing it is if your headline makes them snore. Your headline creates the first impression of your article and needs to intrigue the…
Read MoreIs it time to update your design?
Just like with all technology, websites need updated on a regular basis. If you aren’t sure if your site needs a redesign or not, take a look at the questions below. If you answer yes to any of these questions, it is time to redesign. Is your site responsive? Responsiveness indicates that your site works well…
Read More5 posting ideas for your blog
Feature your services in a series of posts Take advantage of your blog and feature each one of your services in a separate blog post. Write about what makes your services better than your competitors. Find the most innovative words and clever ways that can bring those services to light and will catch the attention of…
Read MoreEye-tracking and web design
Eye-tracking has been studied since the 1800s, when Louis Émile Javal observed that our eyes do not make a make a fluid transition across words as we read, but instead a series of brief halts, called fixations, or saccade. This discovery has prompted numerous studies through the years for important fields of work – including helping those…
Read MoreTips for Finding Stock Images – Mastering the Art of Visual Appeal: A Comprehensive Guide to Choosing the Right Stock Photography for Your Website
In today’s digital age, where first impressions are often formed within seconds, the visual appeal of your website plays a pivotal role in capturing the attention of your audience. One key element in creating an aesthetically pleasing and professional website is the use of high-quality stock photography. However, with the plethora of options available, choosing…
Read MoreParis at Sunset: Color Inspiration
Color plays a vital role in the identity and branding your website and company. The colors we choose can make us feel happy or sad or calm or excited. Greens, blues and purples are colors that make us feel safe and colors that represents growth, fertility and abundance. The colors of this Parisian sunset utilize these three colors…
Read MoreFinding your blog voice
As any dedicated blogger knows, your blog will evolve over time. Your strengths, interests and priorities also evolve until your blog has a very distinct voice. Many new bloggers are afraid to move forward because they have trouble finding their voice. If you are one of those bloggers, here a few tips to help guide you in the right…
Read MoreFour tips to help edit copy
Verbalize your copy When you are all done writing, and the copy is on the page, take a few minutes and the read your words out loud to yourself. If the copy doesn’t flow or sound natural, rewrite it so it doesn’t sound mechanical. You might need to do this several times, but at least in…
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