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If you provide service to customers away from a brick and mortar store, then it’s possible that you need to showcase your service areas on your website, so those who find you know if you service their area or not. This is particularly helpful if you live in an area that has a lot of…
If you have a blog that isn’t for business, there’s a good chance you’d like to monetize it and make a little extra cash. So you sign up for Google AdSense, create your javascript ads, and start slapping them all over your page. One in the sidebar, one in the post body, one in the…
One of the things you can do with your content is provide meta descriptions. A meta description is simply a description of your page, seen by search engines, so that they know what your page is about. If you’re lucky, they’ll show up in the SERPS (search engine results pages) for your page. If you…
Websites with blogs have more visitors and more conversions. This is the truth. But there’s more to it than just adding a post and writing some words. You need to create something better, something that not only is compelling for your audience, but is designed in a way that makes it easy to read. Use…
Have you ever watched the show Flip or Flop on HGTV? The show has two professional house flippers who make a living finding homes, buying them quickly, rehabbing them, and then putting them back on the market with the hope of a big profit. I feel like there should be an Internet version of this,…
An internal link is a link on a domain that goes from one page on that site to another page on that site. The purpose of an internal link is to allow someone who is reading your content to get to related content easily. When people talk about link building, they typically are talking about external…
When it comes to website design and development, there are a lot of choices. There are huge companies with lots of employees, big offices and big fees. Then on the flip side, you have new freelancers working solo out of coffee shops or off-shore developers working for a fraction of the cost and then there’s…
We love WordPress. That’s not earth shattering news. I was taking my daughter to get her French horn repaired yesterday and was chatting with the owner of the shop who was having some website issues and he told me he used Joomla. I told him my own website was once in Joomla, but we switched…
I’m a big proponent of having an FAQ page on your website. If someone lands on your site, they probably got there for a reason and not because they clicked through on a cat meme. They probably want more information and probably have some questions. And studies show that if you can answer their questions…
Have you ever noticed that when people have been using a tool or service for a long time, they often feel like they are an expert on that subject, even if they’ve never been behind the scenes? Take teaching, for example. Some people assume that it’s not that hard and they could do it, because…
A lot of people think that if they build a website, they’ll magically get more customers. This is not true, particularly if you make mistakes that drive people away from your website, instead of leading them in. Professional website designers know how to use elements and make websites that people can navigate with ease. Here…
First and foremost, let me be abundantly clear: I am not a lawyer. Please do not take this blog post as legal advice. Nothing is guaranteed or a promise to ensure that you meet GDPR compliancy. This is just an attempt for me to share what I have taught myself regarding these new regulations to…
When you go to buy a product, like a car or a lamp or even a pizza, most people assume they are paying for the parts that went into it. For a car, steel, aluminum, leather, etc. Pepperoni and sausage on your pizza. But you’re also paying for the labor that went into that car…
When we started Sumy Designs in 2006, we were mostly doing static, HTML sites. One of those early sites wanted a blog, so we added WordPress to it. After trying out WordPress, we started trying out some other CMS options. We tried several out, made a few Joomla sites for clients and even had our…
I’ve written about it before. E-commerce is hard. Just having a product and putting it online is not enough to get sales. When it comes to actually selling products online, there are a lot of pieces of this puzzle that need to go together. Whenever I get an email that comes in requesting info on…
You’ve got a new site and you’re ready to use it. Hooray! And you might need a new plugin to do what you need to do. Did you know that there are over 50,000 WordPress plugins in the repository? And that’s only counting free ones available, not counting the myriad of premium, paid plugins that…