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In the modern era of website builders, literally anyone can spin up a website in a day and have a new website that’s live for the world to see. I listen to a lot of podcasts and hear ads for SquareSpace and WIX on a daily basis. Add to that the growing number of website builders…
Believe it not, the biggest delays we experience when completing a website results from website owners struggling with content. Everyone wants to showcase their business, their products, their services in the best light but not everyone is a professional writer and tons of people have difficulty coming up with the right words to convey their…
We recently completed work on a site redesign for Community Yoga. The previous site wasn’t bad, but it was created by someone who has a passion for yoga, not someone who has a passion for websites. I’ve always said that when you hire a professional for anything, and not just for a website, you are…
These days, it’s easy to get a website online. You can go to any one of the big DIY builder programs and click and create a new website. What’s not easy is knowing what to put on it, how to make it work well, figuring out how people will use it, and planning a strategy…
We are a company that offers many different solutions outside of just web design services. We can do a lot of things to go with it, like custom logo design, marketing, and SEO. We even do business cards. Fun fact: Your website is much, much more important than your business card. Most business owners are…
If you are looking for a great resource on website usability, the book “Don’t Make Me Think: Revisited, A Common Sense Approach to Web (and mobile) Usability” is a great purchase! This is a particularly good book for those who do design but don’t do the development, because it explains WHY certain design elements may…
A mistake a lot of people make is paying for a new website and then ignoring it for the next ten years. Websites aren’t like cars: as long as you can still drive it, it’s good. Not having an updated website can reflect poorly on you, can make your business look out-of-date and unprofessional. Would…
Launching new websites is one of my very favorite things to do, but I always want it to go smoothly for everyone, so there’s definitely a must do list for a smooth transaction. Here is my checklist for things you must do before you go live. Proofread Proofread, proofread, proofread. I don’t know how many…
How fast is your website? Does it load quickly? If not, it’s time to work on that. Google has been saying for a long time that page speed is going to start counting in their ranking algorithm and the time is upon us. What is page speed? Page speed is simply a measurement of how…
I have a secret. I am addicted to automation. I love making connections. One of my favorite past times is perusing Zapier to find more ways to connect my various services and apps. And yes, it has waylaid me on other work from time to time. We all have our distractions. Of course, you may…
If you have a newsletter, there’s a good chance you use MailChimp. And why not? It’s easy. It has great integrations. And, for many of us, it’s free. How can you top that? How about with automated campaigns? So you’re probably asking, what is an automated campaign? Typically, business owners and bloggers have a list…
So you’ve got a fabulous new website but nobody’s coming? Is it time to panic? Not yet! There could be lots of reasons why you are seeing issues. Let’s explore a few options. First, I want to confirm how we know that nobody is coming to your website. Do you have Google Analytics installed? If…
I have written a lot lately about getting online reviews and how important they are, but of course the goal is to have all good reviews. But if you are a business that services a large number of clients, there will likely be a time when someone leaves you a negative review. So what do…
If you post on social media, and if you write blog posts that you are posting on social media, I want to take a minute to talk to you about image sizes. Did you know that each social media platform has different requirements for featured images? That doesn’t mean you’re required to have a specially…
If you have a website, and that website has more than a few words of content, then I want to talk to you about the “Back to the Top” button. What is this? And do you need one? This is a little button that hovers over your content, usually in the bottom right of the…
I was talking to my dad the other day. I’d sent him a book for his birthday and I said, “It has great reviews.” He responded that he didn’t pay attention to reviews because they were all paid for by the book publishers. We had a talk about how on Amazon, they weren’t paying the…