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First, you might be asking yourself, why should I offer my site in multiple languages? I only speak English. The question isn’t about what language YOU speak, but about what languages your customers speak. Do you live in an area that has a high population of speakers of another language? Do you want to be…
One thing I think small business owners overlook when getting started with a new website is what their customers are actually looking for. These clients come to us with their dreams and wishlists, which is great. But often times, they are so caught up in thinking of what they want their website to do, they…
Next week is the 3rd annual WordCamp US and I’m pretty excited to go! It’s my favorite conference of the year. I recently was talking to some of my nerd friends a/k/a colleagues in the field and learned that some of them had never been to a WordCamp. So I wanted to present my list…
The thing about SEO, it’s always changing. As soon as you think you’ve got it down, there are new rules and changes to be implemented. Trying to keep up with it as a site owner is hard enough. So here’s a brief recap of what we’re seeing and what to expect. I’ve been writing about…
Above the Fold Back in the day, this was the term used to describe the content that was on the front page of the newspaper before it was folded … in today’s world, it refers to the content that is present on the monitor when a webpage is opened. This is way less of a…
You’re a technical person and you have to write a blog post. Great! You’re a smart person and you know the topic, so you’re going to explain it to your readers. Except you’re probably going to do it wrong. Okay, so there’s no wrong way to write a blog post, but there are ways to…
Yes. Yes you do. Let’s talk about this. Remember back when cell phones first got cameras and your photos were all grainy and blurry and not very good? The good news is that phones now take excellent photos. I no longer even carry my big camera on vacation anymore, I just take my iPhone. The…
Yes. Oh, was that not a thorough enough answer? Yes. Yes you really should. I get asked this all the time and a lot of people don’t want to put dates on their posts. “It’ll make my site look outdated,” they say if their site is showing older posts. I disagree. It’s important for the…
Domain names. If you want a website, you have to have at least one. But what about more than one? When might it be a good idea to have more than one domain? First, let me clarify we’re talking about more than one domain, not more than one website. I have a few answers to…
Yes and no. How’s that for concise answer? Let me start by explaining what these things are. In a lot of themes, and in other SEO plugins if you use them, there are spots under your post or page to enter your meta title and meta description. What is that really for? The meta title…
It’s a well-known fact that I’m a huge fan of premium plugins. I like a plugin that is well developed, well-documented, professional and functional and often times, that means you have to pay for it. I’m okay with that. The women and men who develop these plugins deserve to be paid for their work. But…
Your landing pages should not have leaks! Let me start with definitions. First, a landing page is simply any web page that a visitor can land or arrive on. However, we typically refer to landing pages as being standalone pages on a website used for marketing purposes. For example, if you are running online ads…
It’s 2017. Websites need photos these days. There are lots of places to get them and I have some advice. I get asked about stock photos all the time, where to get them, which ones to use. And stock photos have their place, for sure. But let me tell you this – using real photos…
I pretty regularly get emails from clients who say they have received a bill for their domain name in the mail and are confused because registered it with a different company than the letter. The letter comes from a very official sounding company called iDNS or Internet Domain Name Services. Each time I tell them…
I recently watched a fun SNL video starring Ryan Gosling about how he is still, years later, haunted by the logo for the movie Avatar. Why? Because it uses the font Papyrus. Nooooo! Every graphic designer’s nightmare is having a client that wants their logo designed using the Papyrus font. So, with that in mind,…
When we’re creating new design concepts for clients, one thing we frequently get asked is why there’s a button for something that’s already in the navigation? Or why there’s a section that links to a page that is already linked somewhere else. There is a reason and a strategy for this. Not everyone uses the…