Join our list!
Our blog, delivered to your inbox. Never miss a post!
Thanks for subscribing! Please check your email for further instructions.
Your website is your best marketing tool and it is always a good idea to take a look at your existing logo and website every now then and ask yourself if your site looks dated or not as good as your competitor’s site and logo design. Here are a few questions you can use as…
We do a lot of writer websites and the main question I get asked is, “How can I display and organize my articles?” This is a great question, because for a writer, the editors looking to hire you need to see your clips. But most writers can and do write on a variety of subjects,…
We set up a lot of websites. And many of those websites need to have an online subscription form for their newsletters. The vast majority of our clients use MailChimp because it’s free up to 2,000 subscribers and integrates really well with most things. Yesterday, I was setting up a sign-up form on a website…
This question comes up from time to time, so I felt it really needed addressing. I was working with a client who has a business who has two different services. Those services are mostly unrelated and the customers who use one typically don’t use the other. The opinion was that the client should have two…
Owning a business is a lot of work, and many business owners forget to think about their website other than to get one up with basic information. But there’s so much more to your online presence that needs to be considered. Here is my top five list of what business owners need to know about…
We’ve talked in the past about how good photography is an essential part of a website. We’ve also talked about how not every small business has the money to hire a photographer. If you are one of these businesses there is no need to worry because there is a wide variety of stock photography that…
Every been wondering about Custom Post Types? (Sometimes called CPTs.) What is it? When do I use it? I have some answers for you. So what exactly is a CPT? If you have a WordPress site, you probably are aware of posts, which are usually used for writing blog posts. You login, add a new…
One thing I frequently have to explain to people is that if you want your website to work, if you want your users to follow your call-to-action, click the button, or take the next step, you have to make the website easy for them to use. So what does this really mean for you? It…
If you are running a targeted ad or social media campaign, having a landing page can be really useful. So first, what is a landing page? A landing page is just a single page with a sole purpose. It’s typically not linked within the navigation, and usually doesn’t have navigation on it at all. It’s…
Everyone knows I’m the hugest of huge fans of Beaver Builder. I don’t even work for them, but I sing their praises regularly. This plugin adds so much functionality and allows me to do a lot in a fraction of the time. So the guys at Beaver Builder came up with a new product called Beaver…
There may come a time when you have to remove content on your site, change content, or rewrite old content as new. In these cases, you may find yourself needing to do some redirection, and I’m here to help you figure it out all out. What is redirection? In website terms, it’s when you direct…
If you are landing here, you may be in the market for someone to develop a website for you. Maybe you’re launching a new book, starting a new business, or just want to write a blog. Those are great reasons to have a website! But, how do you know how to choose someone to set…
Getting websites that convert can take a lot of trial and error and one of the best ways to figure out what appeals to your target demographic is through A/B testing. What is A/B testing? A/B testing is when you offer your site users the same page/content with slight variations, to see if one performs…
I spent this weekend in Kent, Ohio at WordCamp Kent, where I was given the opportunity to speak on business growth. This was the perfect venue to me to tell our story since it really began at WordCamp Las Vegas 2013. Our business started in March of 2006, bur our real story started in December…
This is an update to an older post from 2015, found here. That post has started to get a lot of questions, and I thought I’d write an update since not all those instructions are still accurate. In the original post, I wrote that I liked Genesis E-News extended as my preferred newsletter sign up.…
I was talking to a potential client recently, and giving him my feedback on his current website. I said, “Well, you don’t have a clear call-to-action. What do you want your user to do? Do you want them to call you? Then you should say that.” Potential client, “Don’t you think they already know that?”…