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How to do Digital Downloads

This is coming up more and more so I thought I would do a quick post running down your options if you want to offer digital downloads. I’m going to cover three scenarios here. Offering free digital downloads. Selling digital downloads. Selling both physical products as well as digital downloads. Offering Free Digital Downloads on your…

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No fail font combinations

These days there is no shortage of font choices to use on your website or marketing materials. This is great because the choices are limitless and this is bad for the very same reason. If you are having trouble deciding on a font pairing will create the right atmosphere for your design, here are some…

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DIY Adwords – Great Idea or Disaster in the Making?

“What’s the best place to hide a dead body? Page 2 of Google.” That’s a common SEO joke. Everyone wants to be #1 in Google, but getting there organically is tough. One guaranteed way to get there is through Google Adwords. Google Adwords is an advertising program from Google that allows businesses to display ads…

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What to expect when it comes to SEO

More and more people are coming to us for Search Engine Optimization (SEO) and there’s a reason why. We currently rank organically on page one in Google for 30 different web design related keyword phrases. Many of these even land us the #1 spot. Of course, we earned this by doing a lot of hard…

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Discovering our clients

When we start a website we work with our clients to find out as much as we can to get the most information available so we can create a website that our clients love and that targets their audience. Doing this is often a process of helping the client discover themselves. This isn’t always easy…

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How to get quality direct marketing lists

  Buying direct marketing email lists is always tricky, and often hard to tell if you are dealing with a reputable distributor. Here are some questions you can ask that will help weed out problems and help guide you to a quality list that targets your direct audience: How often do you refresh your email…

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How to make your real estate website work for you

I’ve worked with realtors in buying and selling homes. I have friends and family who are realtors. And I’ve worked on real estate websites. I have some secrets when it comes to your real estate website, and it might surprise you. What makes a real estate website successful? Is it having listings? Is it having…

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Dress-up your website with Google Fonts

There are occasions when normal, boring serifs and san serifs just won’t do because something bolder and more decorative is needed to fit the bill. If you find your blog or website in need of a little sprucing up, then take a look at these Google fonts and see is one is right for you. Google…

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Restaurant Web Design

What does your restaurant website need? I have lots of opinions on restaurant web design. It seems that most restaurants aren’t interested or willing to pay for the cost of having a good website. But the truth is that people do look at restaurant websites, but they do it with a purpose. Restaurant websites are…

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Come see me at WordCamp DFW

WordCamp DFW is this Saturday, September 24th, so if you haven’t already you should get your tickets and get ready to learn. Sumy Designs is primarily a two-person design and development team, and I suspect we aren’t the only WordPress designers out there who operate with less than a handful of employees. We’ve learned a…

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Let’s talk about link building

Link building is the process of getting your website ranked better by having other sites link to it. That’s the basics. But it’s not quite that simple. The search engines see links to a site as a way to gauge the quality of a site, simply because if other people are linking to it, then…

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Blogging to increase traffic

Share your ideas Great blog posts should ignite the sharing of ideas. If your business has a blog, then you have a great way to market your business because you know more about your business than the rest of the world. Write posts about your business that will make your clients want to come back…

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I work fast.

I’ve always been a fast worker. Not just in regard to web design/development, but everything. If I’m cleaning the kitchen, I do it faster – faster than anyone else in my house at least! I respond to emails fast. I type fast. I get comments about this all the time. I guess I just expect…

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Is your website encrypted yet? It’s time to rethink that.

A couple of years ago Google decided that they were going to use site encryption as a ranking factor. At the time, it was a pretty small factor and many people didn’t pay it much attention. Since I always do what my Google Overlords tell me to do, I went ahead and encrypted our site. This…

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Want to be #1 in Google? So does everyone else.

But the truth is, most people aren’t willing to put in the work required to attain that status. At least once a week I get an inquiry from someone that has a list of their website needs, then at the bottom, they’ll include this: “And I also need to be first in Google.” It’s a little…

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Make a color palette with your phone photos

A few months ago I discovered a wonderful phone app called Color Viewfinder. If you have a favorite photo or favorite place and want to create a palette based on the color then this is the app for you. This app will turn your photos into fabulous color palettes, just take a look at the…

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