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Faster Turn Around Time Many big businesses have a large number of people working on each project, which can result in long turnaround times. Since small agencies are working with fewer people and fewer employees, the jobs are turned faster. Client Focused Every client receives full attention because they aren’t juggling hundreds of clients or…
A couple of years ago, we had a thing in our tech world we called “Mobilegeddon.” What this meant was that websites were going to start getting penalized in the Google searches if their sites weren’t mobile friendly. This is a big deal. More and more people are viewing sites on their phones, so not…
Love them or hate them, 80% of users go to Google first when they search. And Google works really hard to give you the best possible search results so you can find what you are looking for. Which is why starting in January 10, 2017, if your site has intrusive pop-ups, you might get penalized.…
I love tools. Anything I can use to do things faster. Automation is my friend. As someone who works from home, I don’t always keep conventional hours. During the school year, I am at my desk fairly reliable but in the summer I’m working at all kinds of times. Day, night, whenever. One of my favorite…
Yelp has been around since 2004, and unless you’ve been living in the dark ages, you know that Yelp is a social networking site and app that publishes customer-based reviews about local businesses. According to Yelp Metrics, as of June 2016, Yelp has 142 million monthly users. Despite the number of users, there are mixed…
I hate the phone. I don’t like calling people. I’m really an email or text person. But, I do realize that not everything is about me and sometimes I need to accommodate the needs of other people and sometimes, other people like or need to talk on the phone. I get it. I may not…
Whenever I first talk to a potential client, the main things I want to know are: who is your customer? And how will they use your site? I always ask these questions first, because it’s important that we develop a website that your customers are going to be able to use. Because if your customers…
We’ve done quite a few websites for doctors and dentists over the years. (See Dr. Adams, Dr. DeWitt, or Dr. Smith for a few examples.) One of the questions always gets asked, can my patients fill out their forms online? And the answer is yes. BUT – you have to have HIPAA Compliant forms. Doctors of…
Accessibility. Do you know what that means? When it comes to websites, it means that your website needs to be able to be read by screen readers. Visually impaired people need to use computers too. Right now in the US, it’s not legally required that business websites be ADA complaint. But I predict that one…
This is a great question, and I’m always happy to help people navigate this. Social media is a big deal, and a lot of people want to know if they need to be on social media. So let me dive in and give you some answers. But in order to give answers, I need to…
Sometimes you need a normal or polite font, like a simple serif or handsome sans serif and then there are times when you need something that will make more of a statement. Illustrative fonts will fit that bill. Illustrative fonts are hot right now and there are plenty of great ones out there to choose…
I find that contractors and construction company owners often undervalue their online presence. Either they don’t have a website, or if they do, they had their kid, neighbor, or wife make one using a free or cheap website builder. Why? Because they don’t want to pay for it. They don’t see the value in that…
A lot of cool things have been happening in the design world so far in 2016, so I thought I’d take a few minutes to talk about the ones that are sweeping the stage and spreading like wildfire. I’d consider these design trends more like statements than trends because they are pushing web design into…
It’s no secret that I like to go to WordCamps. If you don’t know what WordCamp is, it’s a conference about WordPress. It covers all kinds of topics, such as design, development, user experience, business, and education. There are different tracks about different topics and you can come and go as you please and find…
I had a client contact me the other day. I had helped her set up her website a year ago, but she took on maintaining it herself and had done a great job. But she ran into a problem. There was one thing she needed to make happen, and she just couldn’t figure it out.…
Inspire your audience Fantastic blog posts should ignite the sharing of thoughts. If your small business has a blog, then you have the best marketing weapon available to you because no one knows more about what your small business is about than you. The posts you write about should inspire your audience and make them want to…