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We have recently been working on a number of websites for contractors. This is not a niche that we expected to fill, but it’s something we’ve become quite good at, and we’ve build a reputation that we know what we’re talking about when it comes to websites for contractors. Here are a few things you…
We get a lot of inquiries from people asking about e-commerce. Everyone wants to sell something online, but few people have thought about what’s truly involved. I have some answers to some frequently asked questions about e-commerce. When we set up an e-commerce site, we use WordPress plus WooCommerce, so these answers relate specifically to that platform.…
When a client wants more than a website it is important to know the basics of print design and web design and to know how they work together. If you know the basics, you can make a complete and coordinated branding package utilizing with web and print designs. Working with CMYK (cyan, magenta, yellow, black) and…
A couple of years ago we worked with a client to set up his business website. He had a very specific idea of how he wanted it to look. He had some very specific functionality that he needed. In truth, he had a lot of opinions. Some of his ideas were things I recommended against,…
Color palette choices are crucial to the effectiveness of your website’s success. Subtle shifts in shades and tints within a palette can drastically alter the personality of your design and selecting just the right palette is no easy task; for many of my clients, choosing the right colors is the most challenging part of the…
We’ve been in business now for 10 years. In terms of Internet businesses, that’s a fairly long time. In that time, we’ve learned a lot. We’ve made mistakes. We’ve worked with some great people. I thought it would be fun to write a list of the advice I’d like to go back in time and…
Images can help your site rank better, but it’s essential to save your images with file names search engines can discern so that search engines can categorize them. Let’s say you have an image like this one of a red typewriter that you want to upload and post to your WordPress site: Rather than naming…
Apparently, the 4th of July is a great time to get deals on WordPress hosting, themes and plugins, so here’s a quick list of places to check out for some sweet deals. Hosting Two of my favorite web hosts, Siteground and FlyWheel, are offering hosting deals. At FlyWheel*, get 3 months free on an annual hosting…
Branding your business is the process of marking your identity to your clients. Every small business has something to offer which is unique. Branding builds trust because it creates consistency and businesses that are solely based online often don’t take the time to properly brand their products and style. Having a strong visual identity is…
Have you heard about Google Business? If not, you may be missing out on some great advertising opportunities for free. So what is Google Business? Have you ever done a Google search and seen results that are pinned on a map? Or the business info you are looking for on a search is posted to…
There are probably millions of fonts available to designers today. The large selection is good, because of the variety, but bad because it makes choosing the perfect font difficult. Maybe you are looking for a certain font, but don’t know where to begin? Maybe you just want to tell your designer what style of font…
What is a 404 page? The web site hosting server will typically generate a “404 Not Found” web page when a user attempts to follow a broken or dead link; hence the 404 error is one of the most recognizable errors users can find on the web The 404 Page Not Found Page is often one…
I feel like often times, when mistakes are made, people are unwilling to take responsibility for them and try to pass on the buck to the next person. I don’t want to be that person. As an over-achiever and perfectionist, it’s hard for me to admit this, but I do make mistakes. I am not…
Know your competition Competition is what makes us keeps us on our toes. Keep an eye out on your competitors and what they are doing with their business and their website. If you are aware of what the competition is doing then your business will have the opportunity to be one step ahead, be unique and be the…
I always say we don’t just build websites, we build relationships. We take a lot of pride in working with our clients for as long as they need us. Sometimes we just build a website. Sometimes we build a website, and set up hosting, make business cards, and help with email. One of the reasons…
Design matters The power of a good design should be not underestimated. When your viewers land on your blog or website the first thing they notice is the design. Your site should be uncluttered and easy to navigate and your design should be focused to cater to your target audience. Stay away from pop-up advertising and make sure…