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The iPhone takes great photos these days, and I’ve heard the iPhone 7 does even better. I have personally stopped carrying my big camera on trips and stick to just my phone usually. I know you can take photos for free without buying new equipment. But trust me, when it comes to your website, you need…
There are days when it seems like throwing myself into heavy traffic is a better idea than having to write another a blog post. Really. Somedays, I just want to give up, say goodbye to the blog, and spend my newly allotted time organizing the pantry like a normal, non-blogging human does. But I don’t,…
One of the things that our clients love about us that we are responsive. If you send me a message, you are going to get a reply, often times within minutes. People have come to expect that sort of response time from me. If I don’t respond right away, or if perhaps I run out…
Pantone unveils the top colors for spring 2016 and say they will “transport us to a happier, sunnier place where we feel free to express a wittier version of our real selves.” If your website is due for a makeover, try some of these trendsetting colors. This season of colors is bright, cheery and full of…
More than you realize. A WordPress website is not a “set it and forget it” website. It’s got “moving” parts. First, you have the core software, WordPress, but then have plugins. Most WP sites we do have many plugins. My new website “blueprint” for any new site starts with ten active plugins, and depending on the complexity…
Let’s start with this: What exactly is caching? Caching is the process of optimizing your site to get the best performance. So, when someone logs onto your website, several things have to happen for them to see it. Your page has to be loaded. All the HTML from your page has to be loaded. All…
Maybe. But first, consider this. You are the expert at your business. You know what you bring to the table. You know who benefits from your service. You know how you best serve your customers. Can you present this information to the reader of your website? Start by Brainstorming Make a list of all the pages…
Believe it or not, there’s some debate on this. I saw someone on Twitter wondering if she should put testimonials on her site, and someone else told her absolutely not, that it was stooping to a lower level to include testimonials. That her work should speak for itself. On one hand, if all of your…
When Amy and I decided we were going to give our website a makeover for our 10th anniversary, we decided that it would be a neat idea to include a video to give our clients, and future clients, an up-close and personal look at how work and why we are a good fit to design…
We are super excited to announce that Sumy Designs has been in business now for ten years! We are extremely proud of our accomplishments and are grateful for all the clients, friend, and family who have been with along the way. We love what we do and we look forward to another ten years. To…
What is SEO? It stands for Search Engine Optimization. But what is that? It’s simply the process of trying to gain more organic (or not paid) traffic through search engine searches. Some people believe there’s a magic search button I can hit in the background, that makes your site suddenly show up #1, but unfortunately…
I do the design for all the websites created by Sumy Designs. My ultimate goal is for our clients to have a website they absolutely love, love, love. Of course, the idea of the beginning a website can seem intimidating and I never want our clients to feel overwhelmed; I want the design process to…
I recently had a client come to me because she wasn’t getting emails from her website form. She said the form was not working at all. So I went to the website and tested the form. It worked upon submission – I saw the confirmation notice. I then logged into the website to check it…
There are all kinds of stats when it comes to your website. There’s the number of visitors, number of pageviews, number of pages per visit, and on and on and on. But to me, the absolute most important stat that a site needs to focus on is conversion rate. What is the conversion rate? Conversion…
What is personal branding? Personal branding is the practice of individuals branding themselves to market and promote their careers or status. Most often the branding involves an individual’s name, product or organization. In today’s world, because of the overwhelming presence of social media and online marketing, personal branding is considered, by many, an essential part…
Your site needs to be mobile-friendly. It’s 2016, everyone has a smart phone. In fact, some people have smart phones but don’t have a computer. (I know! It seems crazy to me too, but it’s true!) So it’s really important that your site be mobile-friendly. In the world of responsive design, that usually means that…