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First, what’s a bounce rate? If you have Google Analytics, you’ll see the actual bounce rate, which is the percentage of people who leave your site after only visiting one page. That means they found your site, didn’t see what they were looking for, and left before seeing any other pages. Now there could be many…
I enjoy taking photos of people, but not many people enjoy getting their photo taken. This is true especially when it’s a head shot for work! This is probably why most of us are afraid to even consider a portrait for our website. Statistically, the 2nd most visited page on a website is the…
I have a soft spot for design books, especially ones on typography. I spent the first part of my career in advertising and working with publishers, almost all of my work then was with print design. I thought it would be a good idea to share a few of my favorite design books. Of course they all won’t…
When you set up WordPress for the first time, it’s important to remember to take a look at your general settings and make some adjustments. Otherwise, your site will be left with all the defaults, and that’s probably not what you want. For example, if you don’t put in a tagline, then your tagline will…
Stock photos are a reality for those of us who don’t have thousands of dollars to spend on a professional photographer. But more often than not, someone else in your field will use a similar stock photo on their website. Everyone wants to be unique, so here are some great ways to turn make stock photos unique.…
I didn’t always understand how important the Call-To-Action is on a website. In fact, for probably seven years we didn’t even have one. We had a website. It had a “Get a quote” page. That was good, right? But then I started to learn more about how people respond to websites, and I realized I needed…
A common question I receive from clients is where they can get quality photos for their blogs and websites. In response, I ask the question, “How much do you want to spend on photography?” The answer is almost always, “As little as possible.” So, I’ve created a list of websites that I reference often that…
When we first started our business, almost ten years ago, we were very lonely. We work from home, and we didn’t know anyone else who did what we did. So we had each other, but that was pretty much it. For the first several years in business, we continued to not have any professional connections.…
Go through your comments Sometimes all you need to do is reread the comments on previous posts to generate some new ideas. Many times the comments will flip a creative switch and bring a new topic to mind or give you a different perspective to write about. Keep an ongoing list of ideas I have…
In the nearly ten years we’ve been in business, there’s one misconception that continues to crop up that I’d like to dispel. This is that the day you launch your website, it will get tons of traffic and generate you tons of new business. In truth, you website might not get much traffic on the first…
If you are writing a blog, then you need to share it. And you need to share it in multiple ways. You’ll want to share it on social media, but also share it via email. This all takes a lot of work. Say you are blogging regularly (as we do here) then add on top…
Our work is our passion We love what we do and we get to do it every single day. We are incredibly proud of the careers we created and love being a part of the successes of our clients. Our success isn’t defined by making millions, it is defined by hard work and satisfied customers. Speed…
Almost with every contact I get, I’m asked about whether the client or business should be using social media. “Do I need to set up a Twitter account?” People ask me these questions with trepidation and fear, because adding one more “to-do” task to their list is daunting. We are all working so hard to…
You may have just started a website or blog or maybe you’ve been at it for years, either way, you want your site to look professional. Your viewers will most likely become return viewers if they trust your blog and it looks professional and not like it was piled together in a matter of minutes. Here are a few…
We know that your business appearance is more than just your website. Sumy Designs can do more than make you a fabulous new website, we can create almost all of your print needs as well, including business cards. We will create the prefect design to coordinate with your website and have your business cards shipped directly to you. The process couldn’t be…
Have you heard this joke? “Where’s the best place to hide something? On page 2 of Google.” Ha! We all laugh. And there’s no denying that ranking on the first page of Google is ideal. But I’d like to debunk the page 2 myth, at least from my own experience. Sumy Designs ranks on page one…