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Everyone has their own way or doing things. Everyone has their own direction they like to go. If four people ask for directions to the same location, and get four different answers, is one direction better than the other if they all get to their destination safely and in a reasonable amount of time? There…
You’ll see this thread come up in the developer forums, or when looking for someone to make you a website. But how do you answer it? What does make a good web developer? Some might say it’s their knowledge of code. How well they can write javascript or PHP. Some may say it’s how much…
I used to be kind of stupid. For each and every client I would start with a fresh WordPress install, then I’d install my theme, and then, one by one, install each plugin I needed. Then I would configure WordPress, my theme, and each plugin. I never felt like this was a bad plan. And…
If you use Genesis, then there’s a good chance that you are also using Genesis Simple Edits. This a great little plugin that allows you to easily change your byline, post meta, and footer area on any Genesis theme. Simply pop in the plugin, activate, and you’ll have lots of options. You can put your…
Eye-tracking has been studied since the 1800s, when Louis Émile Javal observed that our eyes do not make a make a fluid transition across words as we read, but instead a series of brief halts, called fixations, or saccade. This discovery has prompted numerous studies through the years for important fields of work – including helping those…
You may have heard about accessibility lately in regard to web design and development. And you may be wondering what the big deal is. What does it even mean? Accessibility, in regard to websites, means that anyone can use your website, regardless of any disability they may have. You can make the most awesome website…
In today’s digital age, where first impressions are often formed within seconds, the visual appeal of your website plays a pivotal role in capturing the attention of your audience. One key element in creating an aesthetically pleasing and professional website is the use of high-quality stock photography. However, with the plethora of options available, choosing…
Have you gotten an inquiry that looks like this: Hello I am James Tobby and i am hearing impaired i need to know if you can handle website design for a new company and i also need to know if you accept credit cards as form of payment ? I have been getting these with…
Color plays a vital role in the identity and branding your website and company. The colors we choose can make us feel happy or sad or calm or excited. Greens, blues and purples are colors that make us feel safe and colors that represents growth, fertility and abundance. The colors of this Parisian sunset utilize these three colors…
Your bounce rate is the percentage of visitors to your site that land on one page, then leave without looking at any other pages. So they “bounce” off the page, without clicking to any other pages. That’s all it is. Why is bounce rate important to know? If someone bounces from your site, then that’s…
What’s a conversion? A conversion is when someone comes to your website and then completes the desired thing that you want them to do, in a measurable way. For example, for us, a conversion is when someone fills out our “Request a Quote” form or they call us. They come to our site, learn about…
When it’s time to get a new website, the first thing people do is look at other websites to see what kind of things they would like on their website. You might look around at your competitors, random websites, and just see things you like, and make a list of the things you like. Next,…
I can’t tell you how many times I’ve had this conversation. Someone comes to me with their website needs, and I ask them this question: “When a user lands on your site, what do you want them to do?” And they will inevitably respond with one of these answers: I want them to see my…
As any dedicated blogger knows, your blog will evolve over time. Your strengths, interests and priorities also evolve until your blog has a very distinct voice. Many new bloggers are afraid to move forward because they have trouble finding their voice. If you are one of those bloggers, here a few tips to help guide you in the right…
I get this question a lot, so I thought I’d do an obligatory domain name FAQ. What is a domain name? A domain name, like sumydesigns.com, is like the street address for your house. It tells people where to look for your online presence. What should mine be? That depends on a lot of factors,…
Note: This post was written in 2015, and I’ve written an update for it here. If you’re like me, you want a good opt-in on your site. What’s an opt-in? An opt-in is that little box that allows people to subscribe (or “opt-in”) to your newsletter, emails, etc. You can use a variety of different…