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Lots of people know what SEO (search engine optimization) is, if not how to do it. But many people haven’t heard of Conversion Optimization. This is simply the method of optimizing the user experience on your website to achieve the result of more conversions. To go into further detail, you may first need to know…
Presence The design of your site is the first thing potential clients will see. It is always good advice to avoid the cheap, self-building websites and hire a professional web designer. It is better to not have a website than to have one that is unprofessional and hard to navigate. And remember, just like with…
The headlines of your blog posts and pages are key to gaining reader interest and lead to click throughs. It’s the first thing readers will see when your post shows up linked to social media outlets like Facebook or Twitter – so it’s important to put in a little extra effort to make sure the…
Occasionally clients come to me with their domain name already purchased, which is great! Sometimes they even have more than one domain name. So the question is, what can you do with all those domain names? There are a few options. You can choose one for the website, and then the others can all be forwarded to…
If you want your website to stand out then your online presence must be outstanding. There are far to many dull and boring websites in the world – you don’t have too be one of them. Building a great site is easy – all you have to do is follow a few creative rules. A…
When we opened our virtual doors in 2006, there wasn’t much of a tech community. I lived in a tiny town with around 6,000 people. I had been a stay-at-home mom for a year. I only had a handful of clients, and what I knew about business could be summed up to what I taught…
I once had a call from a potential client. They were starting a new business and needed a website. They weren’t local to my town, but about an hour away. The first thing she asked was: “Do I come to your location to do this, or do you come do it on my computer?” She…
We get a lot of clients who just want their sites redesigned. Often, a client knows their site needs updated, they just don’t know where to begin. Here are a few things you can do to help avoid a redesign that will drag on. Research and Take Notes Check out your competition to see what they…
You read that correctly. When you are ready to get started on a website redesign or a new website project, be prepared to hear the word no. Because a good web designer/developer won’t be afraid to say it. We get a lot of inquiries at Sumy Designs. Clients and potential clients who all have ideas…
Just like with all technology, websites need to be updated on a regular basis. If you aren’t sure if your site needs a redesign or not, take a look at the questions below. If you answer YES to any of these questions then take two deep breaths and call Dr. Sumy first thing in the morning.…
A lot of clients struggle with the deciding whether they should try to update their site on their own, or if they should hire someone to maintain it for them. That’s not a question I can answer for them, but I can give them considerations. For our Sumy Designs clients, I would say that our clients…
Working together with web and print designs can be tricky and learning how color works can be the key to getting a successful color calibration for both your website and your printed designs such as business cards and brochures. An easy way to remember is anything dealing with the web should be in RGB (red, green,…
Uh oh! Have you changed your WordPress post or page and realized you made a mistake and want to get your old version back? But aren’t sure how? We all make mistakes. Lucky for us, WordPress does a lot of autosaves on everything we do, so even if we realize later that we totally screwed…
Sometimes I refer to myself as a web designer. Other times I refer to myself as a web developer. But what’s the difference? It’s pretty simple once you boil it down. Web Design is focused on how the website will look. Design can include the logo, the navigation, the overall layout, where the social media…
COLOR: I find color inspiration all over, but a couple websites I find myself heading back to over and over are Plenty of Colour, which is a daily design blog devoted to showcasing and celebrating colour, and COLOURlovers, which is a creative community where people create and share colors, palettes and patterns and discuss the latest color trends. TEXTURE: For background patterns and…
I think we all get caught up in the “Impostor Syndrome” from time to time. I know I do. I recently had a discussion with someone on Twitter who, several times, referred to me as a freelancer. I had to make a correction so that he would refer to me as a “business owner” rather…