Marketing
What is remarking and is it right for your business?
Let’s say you have a customer that went to your website, loved something so much they put it in their cart, but then didn’t ever check out. Or maybe you...
Should you advertise on Google or on Facebook?
If you're ready to advertise, but aren't sure what ad network is best, you're in a common place. There are so many places to advertise. Of course, Google is an...
Choosing an Audience For Your Facebook Ads
Have you been running Facebook ads for your business and wondering if you are getting the most out of it? Or just considering Facebook ads and don't know where to...
How to get people to read your e-mail newsletter
I see a lot of mistakes when it comes to e-newsletters. Everyone wants one, but few people who have one actually do it well. If you want people to actually...
Do you think running online ads is too expensive?
I have some news for you. It can be. I've heard stories of people wasting thousands of dollars and getting zero results. They come to us and say things like:...
Track your conversions with Google Analytics
We install the Google Analytics script on every site we create, because it's important to know what kind of traffic is coming to your site no matter how big or...
Have you considered Bing Ads?
We set up and run Google AdWords campaigns for many of our clients, but we don't run any Bing Ads for our clients. Almost nobody asks for them, and so far...
How to Optimize your Thank You Page
A thank you page is the page your site visitors land on after they submit one of your web forms. By default, most WordPress form plugins will pop up a...
Are people not taking your surveys?
Surveys are great and can provide you with a ton of information that you can use to learn more about your customers, generate more revenue, and run a more effective...
Tips for Increasing Conversions
Many business owners feel like if they have a web presence, that's all that matters. People will see the website, call or come in, and that's all there is to...
What Is The New Adwords Experience and How Will It Affect My Business?
Google has been rolling out a new AdWords experience with some great new tools and features. By July 24, if you haven’t changed over to the new AdWords experience yet,...
How to use MailChimp Automated Campaigns
If you have a newsletter, there's a good chance you use MailChimp. And why not? It's easy. It has great integrations. And, for many of us, it's free. How can...
Why is nobody coming to your website?
So you've got a fabulous new website but nobody's coming? Is it time to panic? Not yet! There could be lots of reasons why you are seeing issues. Let's explore...
What to do with a negative review
I have written a lot lately about getting online reviews and how important they are, but of course the goal is to have all good reviews. But if you are...
Yes, Reviews Matter
I was talking to my dad the other day. I'd sent him a book for his birthday and I said, "It has great reviews." He responded that he didn't pay...
Common Facebook DIY Mistakes
Advertising on Facebook requires knowledge, experience, and time to get it right. If you are running your own business and your own Facebook advertising campaigns, you probably aren’t looking to...
Frequent Mistakes with Email Marketing
We are often asked to set up an opt-in on websites to allow users to subscribe to the business or individual's email newsletter. It's easy enough to do using any...
How to Kill Your Conversions
So many websites owners have one focus and that focus is getting users to their website. They watch their analytics, and so long as the numbers are going up, they...
Google Posts: A cool feature you probably don’t know about
You've probably never heard of or used Google Posts. So what is it? It's a fantastic way to jazz up your Google local business listings. Let's start with a brief...
