Marketing
The difference between SEO and UX
Most people know what SEO stands for - Search Engine Optimization. But what does that really mean? It's basically the process of trying to increase traffic to your site through...
How to get reviews
If you shop online, then you are no stranger to reviews. Whether it's a simple book review on Amazon, or a review of a restaurant on Yelp or a testimonial...
Let’s talk about testimonials
Testimonials can be an important part of your website. They can also detract if they aren't done well. What makes a good testimonials page and should you have them? I'm...
Resolved: MailChimp subscribers not being added to list
We set up a lot of websites. And many of those websites need to have an online subscription form for their newsletters. The vast majority of our clients use MailChimp...
Five things business owners need to know about websites
Owning a business is a lot of work, and many business owners forget to think about their website other than to get one up with basic information. But there's so...
Tricks for a Great Landing Page
If you are running a targeted ad or social media campaign, having a landing page can be really useful. So first, what is a landing page? A landing page is...
The Ins and Outs of A/B Testing
Getting websites that convert can take a lot of trial and error and one of the best ways to figure out what appeals to your target demographic is through A/B...
Should I Have My Ad Campaign Managed or Can I Set It Up and Let It Run?
It boils down to asking yourself the following questions. Did I set up my campaign right? Setting up a campaign seems easy enough, but to get the best ROI you...
Want to get more subscribers?
These days, almost every website has an e-newsletter signup on it, but how do you get people to enter their email address? It's going to take more than just putting...
Perfecting the FAQ page
The FAQ page. It's pretty important, and yet so many people either neglect it or dismiss it completely. I'm a believer in the FAQ page and here's why: Having a solid...
What to do if your site isn’t meeting your goals
On Monday, I wrote about how important it is to set measurable goals for your website. Knowing if your users are doing what you want them to do is important...
We can set up and manage your Facebook Ads
Did you know that 58% of the entire adult population of the world have a Facebook account? Facebook has not only become the default social media app for most of...
More Tips for Creating Great Newsletters
In my last post, I wrote about how to have an effective newsletter sign up. Just popping a sign-up box on your website isn't enough to engage your readers, you...
Tips for Effective Newsletter Sign Ups
You can barely go to a website these days without being asked to subscribe to a newsletter. But what makes someone more likely to subscribe? In a word: Value. Be sure...
Is Facebook advertising right for my business?
Are you looking for a way you can connect your business with your current customers and reach potential customers based on their interests on any budget? If you are, then...
How Google AdWords Bidding Works
Getting started using Google AdWords can be really daunting and confusing. Luckily, we're here to help you out. One of the things people get most confused about is keyword bidding....
Let’s Talk about Landing Pages
First, what is a landing page? A landing page is a specific page about a topic or subject on your website that you want to direct website traffic to for...
DIY Adwords – Great Idea or Disaster in the Making?
"What's the best place to hide a dead body? Page 2 of Google." That's a common SEO joke. Everyone wants to be #1 in Google, but getting there organically is...
How to make your real estate website work for you
I've worked with realtors in buying and selling homes. I have friends and family who are realtors. And I've worked on real estate websites. I have some secrets when it...
