Marketing
YOGOWYPI
When it comes to websites, a good thing to remember is YOGOWYPI. Are you looking at me strange now? Because YOGOWYPI isn't a word, right? It's not a word, it's...
Does your website have a Call-To-Action?
If not, you need one. What is a call-to-action? This is a simple process of telling your user to take action. I always ask people when they contact me about...
Who is your website for?
Hint: It's not for you! One of my jobs as someone who builds websites is making sure the website I create is designed to work for the owner, which is...
Don’t under-value your online presence
One of my biggest pet peeves is when people don't recognize the value of their online presence. I see this all the time. New business owners and people running for...
Have you put much thought into your Call-To-Action?
I didn't always understand how important the Call-To-Action is on a website. In fact, for probably seven years we didn't even have one. We had a website. It had a "Get...
Use your website to establish credibility
It's a crazy world out there, and people have lots of choices when it comes to pretty much everything. So how do you make yourself stand out of the crowd...
You need to have your photo on your website. Yes, you.
YOU. Yes. You need a photo of yourself on your website. NEED. And not a cartoon. Not a drawing. Not an avatar. A real photo, that shows your face. If...
Reconciling your wants, your needs, and your budget
When it's time to get a new website, the first thing people do is look at other websites to see what kind of things they would like on their website....
Don’t let your web design “wants” trump your audience needs
I can't tell you how many times I've had this conversation. Someone comes to me with their website needs, and I ask them this question: "When a user lands on...
Converting readers to subscribers
If you want something, you have to give something in return. That's the way the world works. But so often, I see websites with newsletter or blog subscription sign up boxes,...
How to connect Gravity Forms to MailChimp
Do you use MailChimp for newsletters? I do! Why? Because it's great. It's easy to set up, easy to use, and best of all, it's FREE! (Up to a certain...
How do I get traffic to my site?
This is an important question, and one every person who is thinking of starting a website should ask themselves. Because truly, what's the point in having a website if nobody...
