SEO
You can use Google analytics to improve your website
If you have a website, and you care about what people are doing when they land on it, then you need Google Analytics. The data you get from having it...
Adding video to your site can increase conversions
If you've been following this blog for a while, you know that on March 1st, we launched our redesigned site and added on a brand new video. It was something...
I have the magic bullet for SEO success and it’s not what you think
I was in college when the Internet became a "thing." Back then, it wasn't hard to find what you were looking for, because there weren't a gazillion websites. But as...
SEO May Not Be the Magic Bullet You Think
What is SEO? It stands for Search Engine Optimization. But what is that? It's simply the process of trying to gain more organic (or not paid) traffic through search engine...
Conversion Rates Explained
There are all kinds of stats when it comes to your website. There's the number of visitors, number of pageviews, number of pages per visit, and on and on and...
Got a high bounce rate? Here are some tips for keeping your visitors on your site.
First, what's a bounce rate? If you have Google Analytics, you'll see the actual bounce rate, which is the percentage of people who leave your site after only visiting one page....
It’s a marathon, not a sprint.
In the nearly ten years we've been in business, there's one misconception that continues to crop up that I'd like to dispel. This is that the day you launch your website,...
SEO Myth Debunked
Have you heard this joke? "Where's the best place to hide something? On page 2 of Google." Ha! We all laugh. And there's no denying that ranking on the first page...
Referrer Spam in Google Analytics
What is referrer spam? When you are looking at your Google Analytics and you see a bunch of referrals from places like "buttons-for-your-website.com" and "success-seo.com" or my new favorite "copyrightclaims.org",...
Write Content for People, Not Search Engines
Let's talk about SEO. What is SEO? It stands for Search Engine Optimization. And it's a pretty hot topic with lots of opinions, and lots of professional in the marketplace....
In Google Analytics, what does ‘bounce rate’ mean?
Your bounce rate is the percentage of visitors to your site that land on one page, then leave without looking at any other pages. So they "bounce" off the page,...
Five things your website needs to get more conversions
What's a conversion? A conversion is when someone comes to your website and then completes the desired thing that you want them to do, in a measurable way. For example,...
An SSL Certificate does not secure your site!
Say WHAT? You read that right. An SSL Certificate does not secure your site. This is a common misconception that needs to be cleared up. What is an SSL certificate?...
Converting readers to subscribers
If you want something, you have to give something in return. That's the way the world works. But so often, I see websites with newsletter or blog subscription sign up boxes,...
Is SEO a scam?
First, let me answer the question of what is SEO. SEO (search engine optimization) is the process of making changes on your website that will increase it's visibility in the...
Top Four Reasons No one is filling out your form
For a lot of sites, one of the main goals is to get contacts. For example, my own site, my goal is to have people contact me about my services. I...
Google’s changing the rules… again
Awhile back, I wrote a blog post about how Google would be notifying site owners who use webmaster tools if their site wasn't mobile-friendly. This has been happening, I've seen...
Keywords are still important… if you use them right!
If you've done any research on how to get found in the search engines, or you've talked to anyone who works in the web development or SEO (search engine optimization)...
Don’t respond to SEO E-Mail Spam
We do a lot of sites. 99% of these sites have handy little contact forms. And if you have a contact form, at some point, you are going to get...