Every small business has something to offer which is unique to their brand. Branding builds trust because it creates consistency. Businesses that are solely based online have often don’t take the time to properly brand their products and style. If your small business has a weak brand, or perhaps you don’t even have a brand, try experimenting with mood boards to get your creativity flowing.
To create a mood board for your small business pull together:
- Your logo and/or logos that inspire you
- Colors that you like to create a workable palette
- Fonts that are easy to read and match your logo and style
- Your core values or business message
- Textures, images and photos you like
Pull together all of these design elements and keep mixing and matching until you create the polished and professional look you desire.
The mood board below is an excellent example of how creating a mood board can help a business establish professional and beautiful branding. If your business website is in need of branding makeover, contact Sumy Designs.
Susan Sullivan
Susan lives in the Dallas/Fort Worth Metroplex area with her husband and children. She is an avid distance runner, environmentalist, part-time beekeeper, chicken farmer and amateur photographer.