Design lingo

Lorem Ipsum

Lorem ipsum dolor sit amet, consectetur adipiscing elit … Huh? You will probably see this copy in your initial web design drafts in places where you don’t have your final copy ready. Simply, it is dummy copy that temporarily fills the place of regular copy. Lorem Ipsum has been around since the 1500s and has basically been unchanged ever since.

CMYK

Cyan, Magenta, Yellow and Black color model system in the print world. These ink colors are subtractive colors in the printing world, which means that they start with white and add color until we end up with black end up with black. These four colors are the colors that are used to make full-color printed documents. Print production usually requires the four-color process CMYK in high resolution of at least 300 dpi.

RGB

Red, green, and blue are the colors used for monitor or web purposes. Red, green and blue are additive colors and when mixing you start with black and end up with white as the color is added. Monitors emit light as paper absorbs light. Computer monitors show color as red, green and blue light at a low-medium resolution usually 72-75 dots per inch.

Gradient

Gradients are popular in the design world. Gradients are subtle color changes from one color to the other in a very smooth effect creating many different tones in the transition.

Opacity

Opacity is simply the amount of light traveling through an object, or the transparency something has. The more opacity an object has, the less transparent it is, or the less light traveling through it.