What’s a conversion?
A conversion is when someone comes to your website and then completes the desired thing that you want them to do, in a measurable way. For example, for us, a conversion is when someone fills out our “Request a Quote” form or they call us. They come to our site, learn about us, then make that contact. For a site that sells products, a sale is a conversion. For an informational blog, a comment may be considered a conversion.
There are things you can do to increase conversions, and many website owners have missed this memo. Here are just five that I think are pretty important.
- Keep your contact information front and center.
If you want people to contact you, then you need to make it easy. Have your phone number at the top, and make it clickable for mobile phones. - Avoid a cluttered design.
Clean, crisp design wins over fancy animations and sound. People come to your site for a reason, and usually it’s not for over-the-top graphics. Give people what they want – the answers to their questions. - Make your navigation easy.
People come to your site because they are looking for something. Don’t make it hard for them to find. Organize your content into easy-to-find paths so the content they are looking for can be found. - Be sure your website is mobile-friendly.
More and more people are using their phones as their primary means of looking for things, so don’t eliminate a large chunk of your audience with a non-responsive website. - Use less fields in your contact form.
That initial contact can be scary for people, and they don’t want to show you all their cards. Studies have shown that even removing the “phone number” field can increase conversions by five percent. Consider what information you really need to collect and limit your form to only those.
Knowing how to get your visitors to do what you want them to do is good for them, and good for you.
Need help figuring out how to make your website visitors convert? Contact us today for a quote.
Amy Masson
Amy is the co-owner, developer, and website strategist for Sumy Designs. She's been making websites with WordPress since 2006 and is passionate about making sure websites are as functional as they are beautiful.