Paris at Sunset: Color Inspiration

Color plays a vital role in the identity and branding your website and company. The colors we choose can make us feel happy or sad or calm or excited. Greens, blues and purples are colors that make us feel safe and colors that represents growth, fertility and abundance. The colors of this Parisian sunset utilize these three colors which we see often in designs of modern websites.

• Green is very easy on the eyes and can be used to create a calm feeling in websites. It is a great color to use if you want to illustrate calmness, security and growth. Several coffee companies use green as their main color.
• Blue is a popular hue for many websites and businesses because it symbolized trust and harmony. It is the color of the ocean and sky and creates a feeling of trust, serenity and peacefulness. Blue is a favorite color for financial companies.
• The color purple often is associated with spirituality and longevity. You’ll see many yoga websites utilizing the color purple. Light to medium purple tones tend to represent energy and liveliness.

Using these colors together could bring together a website, but keep in mind these rules when using them in their pastel versions:

Using pastel colors

• Use pastels as a background color
• Don’t use a very pale pastel as a main font color
• Use these  colors if you want to create a serene or calm feel on your website.
• Mix pastels with bold colors to add contrast to your design
• Mix and match same shades of similar pastels

If you are looking for a pastel design for your site, or a site that is inspired by any color of your imagination, Sumy Designs can help. Contact us for a free estimate.